These ad account executive interview questions are apt to test the skills and knowledge of a suitable candidate. You can modify these interview questions according to your company’s advertising plans and needs. Similar designations include Advertising Sales Executive, Advertising Manager, Major Account Executive, Advertising Account Manager, and Advertising Executive.
Considerations for Hiring an Ad Account Executive
The Advertising Account Manager plays an important role in an organization, and while interviewing a candidate you should look for things that can’t be learned through training. The ideal Account Executive is innovative, clever, and enjoys his challenging role. Ask about situations where he went the extra mile to satisfy a customer or deliver the unexpected. Pay attention to how he describes his own campaigns. These things will help you find a candidate with the right skills and attitude for your team.
The responsibilities of an Advertising Account Manager differ from agency to agency. In some companies, this is a basic job role. While other firms, emphasize recruiting experienced candidates with huge marketing and advertising knowledge. The below-mentioned advertising and marketing questions are for the latter. These questions will help you find the depth of a candidate’s practical experience. Past client interaction experience is a must. Most importantly, the field of advertising is constantly developing, so you might need to test the knowledge of marketing automation or CRM, make sure to add some relevant questions.
Lastly, listen carefully to the questions your prospective Advertising Account Executive asks. Great candidates do their homework before appearing for the interview, so, they will be aware of your organization, clientele, and competitors.
Operational and Situational Questions
- What things do you keep in mind when creating a storyboard?
- Say, for example, your client keeps rejecting your submitted raw designs, what would you do?
- If you were given a project and all of a sudden its deadline changed and now you have to submit it in a few days, how would you go about it?
Role-specific Questions
- What brands do you follow? According to you, what makes their campaigns so effective?
- How do you cope with changing trends in the advertising industry?
- If given a chance to choose one of our clients to work with, who would that be and why?
- What distinguishes us from our competitors?
- What type of clients are you currently working with? Are they B2C or B2B?
- Tell me about your last campaign where you had to sell something.
- What is the most creative work you have done so far in this field?
- What approach do you use to manage multiple clients at a time?
- Tell me about a time when your client disagreed with your proposed marketing strategy. What was your tactic at that time?
- What systems do you often use to keep your projects under given budgetary levels?
- Rate yourself on a scale of 1-10 on meeting deadlines? 1 being the best.
- In your current company, what tools do you use for reporting and analytics?
- Tell me about some integrated campaigns you have been involved in. Which channels did you use and why?
- Do you have experience working with offline channels? How would you integrate an offline channel with an online channel?
- Do you have experience working in a team? What was your last team project and how was your experience?
