These Search Engine Marketing Specialist (SEO/SEM) interview questions provide a snapshot of what type of questions to ask in order to assess the skills, approach and knowledge required for the profile.
Search Engine Marketing Specialist (SEO/SEM) Interview Questions
These process-based, situational and open-ended questions will assist you in hiring the right Search Engine Marketing Specialist for your company. In other words, only a knowledgeable candidate with relevant SEO and SEM experience will be able to answer these questions. Hard skills are important for this role. You want someone who has experience of keyword research, page optimization, funnel analysis, preparing reports and search campaigns.
Look for candidates who are highly analytical. They should be familiar with spreadsheets and use numbers in their reports to show a track record of success. Team players are perfect. The candidate you hire will be working with designers, copywriters and developers to prepare campaigns. Lastly, as marketers, they should understand their clients and the selling points of their products.
If you find it difficult to recruit more experienced candidates, you can consider hiring a fresher and train them as per your needs. You can hire on the basis of potential and learning capability, instead of experience. When interviewing candidates, look for someone who asks smart questions. High potential, driven candidates are preferred for this role.
Operational and Situational questions (SEO)
- What is the relationship between SEO and content?
- What are important things you look for when checking on-page of a website?
- Name your favorite SEO tools. Why do you use them?
- How one can make a website search-friendly? How can you optimize it for SEO?
- Name the best and worst link-building strategies.
- Tell me about your most successful SEO campaign.
Operational and Situational questions (SEM)
- What processes of your previous company needs improvement? How would you make them better?
- How do you decide the budget for a PPC campaign?
- How do you choose keywords for your campaign?
- Do you have any experience of using AdWords? Name the campaign metrics you look at?
- Have you ever used an A/B test? What was the process, results, and hypothesis?
- If you see a fall in ranking, what would you do?
