Why Hire a Visual Designer?
Do you believe that visuals talk to you and connect with your emotions? If yes, then this blog is a must for you to know what a Visual Designer does. They rose to prominence for all those ‘touchless interactions’ or Zero User Interface (ZUI) during the pandemic time.
Visual Design is the best blend of digital designs with marketing goals. Basically, they convey the meaning of the word with the word itself. Awesome, right?
Now let’s look at some corresponding stats:
- 75% of users judge a website based on its aesthetics
- 52% of them won’t return to a website if it has bad aesthetics
- 70% of Gen Z expect a website to know their intuitive needs
- 62% of the Millenials prefer visual search on the web
These numbers just showed how Visual Designs make a difference in a website’s architecture. That’s why hiring a Visual Designer is a top priority for most organizations today.
What is a Visual Designer?
Visual Designers are conceptual artists. They work on design projects like comprehensive brand imagery, story visuals, and artistic visions.
Besides they also extensively work with clients for goal assessments and ideations for marketing plans, advertising initiatives, and company or product branding.
They rarely code but collaborate with Web Designers to create visual aesthetics for a brand or a product.
Visual Designers work in three prominent areas of design. Their roles overlap most of the time with other designers:
- Brand
- UI
- Web
Why are Visual Designers in High Demand?
The growing competitiveness of Metaverse has spiked the demand for Visual Designers as innovation. Also, companies prefer to hire Visual Designers over traditional designers as outstanding digital design is a prerequisite for their applications.
David Ismailov, Director of Product Design at Elastic Security notes that
“The future of User Experience (UX) is Visual Design because it’s all about highly colorful designs and crazy motion in the coming years.”
Visual designers are often tasked with larger design projects. Ask about recruitment strategies and Caleb Kingston, Adobe XD Instructor at Adobe and UI/UX Teacher at App Design Tips tells us
“Visual Designer must know the design goal, target audience, and information architecture know-how to create breakthrough engagements for the product.”
The U.S.Bureau of Labor Statistics predicts the growth of the Visual Architect job market at 3% between 2020 and 2030.
Average pay for a Visual Designer
As Glassdoor estimates, the national average for a Visual Designer salary in the USA is $77,435 per year with an added compensation between $842 – $28,900.
Visual Designer KPIs
- Manager Response Time
- Requirements Ambiguity
- Maintainability
- Designer Response Time
- Time to the First Draft
- Alignment with the Requirements
- Standards Compliance
- Rework Time (in hours)
- Full Cycle Time
- Client Satisfaction
How can Glider AI help you with Hiring a Visual Designer?
Glider’s recruitment platform is built on the mission, of “competency over credentials”. This way, you can make the most of the hiring assessments through a structured and data-driven candidate-evaluation process.
Glider AI’s Unique Features
- Conversational Chatbot for Talent Screening
- On-demand One-way Interviews
- Interactive, coding-enabled skill tests
- Task-based and Live Coding enabled Video Interviews
- Advanced AI proctoring
- Powerful candidate analytics
Discover Hiring Resources for Visual Designers
- Visual Designer Job Description
- Visual Designer Interview Questions
- Visual Designer Skills Test
- How to Hire a Visual Designer
Access 2,000 pre-built assessments covering over 500 skills with 250,000 questions, all validated by 2,000 SMEs including this for the Visual Designer role.
Go ahead and spotlight your Visual Designer with Glider AI today!
You can always write to us at info@glider.ai to help you access the hiring resources
