Associate Brand Manager Job Description

This Associate Brand Manager job description template can be posted to online job forums and career pages to recruit candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.


Key Responsibilities of Associate Brand Manager

  • Conduct research for identifying the preferences of our target audience and current market trends
  • Create marketing plans for the purpose of increasing our brand awareness
  • Ensure our company’s strong presence in offline and online channels

Job Statement

We are hiring a qualified Associate Brand Manager for building our company’s brand and increasing customer engagement by participating in the design and implementation of successful marketing strategies.

What does an Associate Brand Manager do?

An Associate Brand Manager collaborates with internal teams for conducting market/competitive analyses, designing promotional or advertising campaigns, and developing profitable pricing for the company’s products. An Associate Brand Manager is responsible for establishing the company’s brand by promoting its services and products.

In order to succeed in this role, you must have a solid background in Marketing and a sound knowledge of various advertising activities and distribution channels. In addition to that, you must also have experience in organizing promotional campaigns and analyzing clients’ behavior.

Key Responsibilities

  • Creating marketing plans for the purpose of increasing our brand awareness
  • Ensuring our company’s strong presence in offline and online channels
  • Organizing promotional campaigns and events to positively present our company as well as promote our brand
  • Updating the product pricing for aligning with our long-term objectives
  • Assisting in selecting suitable distribution channels and developing successful media campaigns
  • Coordinating with Product Marketing Manager for ensuring consistency with our product line strategy
  • Designing marketing campaigns for our new releases
  • Reporting the results of marketing campaigns to the Brand Manager
  • Researching competition and also identifying growth opportunities
  • Reviewing product positioning and packaging, and also suggesting improvements

Job Requirements

  • At least a Bachelor’s degree in Marketing, Mass Communication, Journalism, or a relevant field
  • Prior experience as a Marketing Associate, Assistant Brand Manager, Associate Brand Manager, or a similar role
  • Experience with developing product positioning, pricing, and packaging
  • Familiarity with digital marketing campaigns as well as distribution channels
  • Familiarity with digital marketing principles and tools
  • Experience with a content management system (e.g. WordPress)
  • Familiarity with marketing and advertising tools and technology, such as marketing software, social media platforms, and analytics tools
  • Understanding of branding, marketing, and advertising
  • Strong understanding of the target market and the ability to develop effective marketing strategies and campaigns
  • Experience working with a budget and the ability to track and report on marketing campaign performance
  • Understanding of SEO and PPC
  • Ability to work well in a team and collaborate with other departments
  • Strong attention to detail and ability to multitask
  • Experience with market research
  • Strong understanding of consumer behavior

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